Advertising display device



Feb. 11, 1936. A. BODENW EISER ADVERTISING DISPLAY DEVICE Filed Aug. 29; 1954 Patented Feb. 11, 1936 UNITED STATES 2,030,680 ADVERTISING DISPLAY DEVICE Aaron Bodenweiser, Chicago, Ill., assignor to Rotary Brush Company, Chicago, 111., a corporation of Illinois Application August 29,

6 Claims.

The present invention relates generally to devices for displaying advertising material. More particularly the invention relates to that type of advertising display device which is adapted for use with an envelope and comprises a small card which has the advertising material printed or otherwise placed or formed thereon and is designed to be placed inside the envelope before the latter is sealed by gluing or pasting in place the usual flap at the top margin thereof.

One object-of the invention is to provide an advertising display device of this type which includes improved means whereby when the envelope with which the device is associated is opened by tearing or cutting the topmargin or' edge" with a letter opener or paper knife, the card is automatically moved out of the envelope into a position wherein the advertising material is readily visible to the person opening the envelope.

Another object of the invention is to provide a device of .the type under consideration in which the means for automatically moving the card into its operative position upon opening of the 5 envelope" is formed of fine spring Wire and consists of a pair of arms one of which is adapted to fit or be disposed along the bottom margin of the envelope and the other of which supports the card at one end thereof, extends normally at substantially right angles tothe one arm and is joined at its other end to said one arm by way of a spring loop which permits the card-carrying armto be swung out of its normal position and into the envelope prior to sealing of the envelope 5 and, upon opening of the envelope, causes the card carryingarm: to spring back to its normal position and thus to swing the card outside of the envelope and into its operative position.

A further object of the invention is to provide an advertising display device of the last mentioned character which includes improved means whereby the arm which is adapted to fit or be disposed along the bottom margin of the envelope may bea-nchored or attached to the bottom margin of' a letter within the envelope in order to hold it in place and insure proper spring action of the card carrying arm when the envelope is opened and the card carrying arm as the result of' the operation of the spring loop springs into its normal position and the card with the advertising material thereon is disposed outside of the envelope.

A, still further object of the invention. is to 55 provide an advertising display device of the type and.- characterunder consideration which is simple- 1934, Serial No. 741,897

in constructio-n'and may be produced at an extremely low cost.

Other objects of the invention and the various advantages and characteristics of the present advertising display device will be apparent from a consideration of the following detailed description.

The invention consists in the several novel features which are hereinafter set forth and are more particularly defined by claims at the conclusion hereof.

In the drawing which accompanies and forms apart of this specification or disclosure and in which like numerals of reference denote corresponding parts throughout the several views:

Figure 1 is a back view of an envelope having disposed therein an advertising display device embodying the invention, the envelope being shown in a sealed condition with the card carrying arm of the device in its bent position in the envelope; I

Figure 2 is a View showing the envelope with parts broken away and in arr opened condition and the device in its: operative position, that is, with the card carrying arm at right angles to the arm at the bottom of the envelope and the card with the advertising material thereon outside of the envelope;

Figure 3 is a perspective of the advertising device showing in' detail the wire construction of the arms which constitute the means for automatically swinging the card into its operative position when the envelope is opened;

Figure 4 is an enlarged sectional view taken on the line 4-4 of Figure 2 and showing in detail the manner in which the arm of the device at the bottom of the envelope is anchored or secured to the bottom margin of a letter in the envelope; and

Figure 5- is an enlargedseotion taken on the line 5 5 of Figure 2 and illustrating the manner in which the card with the advertising material thereon is attached to the outer end of the swinging arm of the device.

The device which forms the subject matter of the invention serves primarily as an advertising medium and is designed for use with an envelope E" of conventional type. The latter as shown in Figures 1 and 2 of the drawing consists of a front 6, a back e and a flap e The back is formed in the usual manner and together with the front forms a compartment for a letter L. This compartment is closed at the bottom and sides and the flap (2 is joined to the top margin of the front and. has Sea-ling material along the inner faced the outer margin thereof whereby it may 7 envelope with the letter L as hereinafter described and comprises a comparatively small card 6 and means for swinging the card outside of the envelope when the latter is opened by tearing or cutting the top marginthereof. The card is preferably rectangular in shape and has advertising material I printed or otherwise placed or formed on the front face thereof. The means.

for automatically swinging the card outside of the envelope when the latter is opened is formed of fine spring wire and consists of a pair of arms 8 and 9. The arm 8 is adapted to fit or be disposed along the bottom of the envelope as shown in Figures 1 and 2 and. is joined at one end thereof to one end of the arm 9 by a spring loop in. The other end of the arm 8 is bent to form an open ended loop H and a straight end piece l2.

The loop II is circular in form and is adapted to fit against one face of the bottom margin of the letter L and the straight end piece I2 is joined to the free end of the loop H and is adapted to engage or fit againstthe other face of the bottom marginof the letter and to'coact with the loop to anchor the arm 8 to the letter. Said end piece I2 extends substantially at right angles to'the arm 8 and presses against the loop ll so that the bottom margin of the letter is clamped between'it and the loop and the arm- 8 is thus held securely in place. The arm9 is longer than the envelope is wide and is bent at its outer end so as to form a'ring I3. The latter fits against the central portion of the back face-of the card 6 and is secured to the card by means of a paperdisk I4. This disk as shown in Figure 5, is glued.

to the back face of the card 6 and extendsaround the ring so as to hold the latter between it and the card. The spring loop I9 is open ended and joins at one end the arm 8. The lower end of the card-carrying .arm 9 joins the other end of the loop and extends diametrically across the loop ID as shown in Figure 3. The loop I9 is designed to fit against the same face of the lower margin of the letter L as the loop H and the arm 9 is adapted to fit against the opposite face of the letter similarly to the'straight end piece I2 of the arm 8. As a result of this arrangement the loop l0 together with the contiguous end of the arm 9 forms a secondary anchoringmeans for the arm 8. The loop 10 being a spring loop and constructed and arranged as hereinbefore 'described, permits the arm9 to be bent toward the arm 8 as shown in Figure 1 in order to bring the card-6 within the envelope. When the card 6 is disposed in the envelope and is held in place'by the flap e the arm 9 assumes the position shown in Figure 1. When the envelope is opened by'severing the meeting margins of the flap e and the envelope front e the arm 9 as the result of the action of the spring loop ll] springs upwardly its normal positionwhich is at right-angles to the arm 8, and brings the card 6 into a substantially vertical position outside of the envelope. In this position of the card the advertising material I is visible to the person opening the letter. By virtue of the fact that the arm 8 extends along the bottom of the envelope and is anchored against displacement by way of the loop II and the straight end piece l2 and the loop l0 and the contiguous end of the arm 9 which in its normal position extends at rightangles to the arm 8 operates upon opening of. the envelope automatically and. positively to swing the card 6 into its proper or operative position.

When the device is to be used, the arm 8 is attached to the botto-m'margin of the letter L before the letter is placed in the envelope c. This 'is accomplished by inserting one portion of the bottom margin of the letter between the loop II and the straight end piece l2 and another portion between the spring loop "I and the contiguous end of the card-carrying arm 9. After anchoring of the arm 8 the letter L is inserted into the envelope with the result that the arm 8 is brought into the position shown in Figure 2 wherein it extends along the bottom margin of the envelope. After insertion of the letter into the envelope, the arm 9 is swung toward the arm 8 so as to bring the card 6 within the envelope. Thereafter the flap e of the envelope is sealed so as to close or seal the envelope. When the envelope is opened by tearing or cutting the adjoining margins of the flap and the envelope.

front 'e, the arm 9 as previously pointed out, springs upwardly as the result of the action-of the spring loop l8 and brings the card- 6' out of the envelope and into its operative position.

The arms 8'and 9 together with the loops l9 and II and the end piece l2 are formed from a single piece or length of fine spring wire and therefore'the device may be manufactured at a low and reasonable cost. The device as a whole is extremely simple in construction and constitutes an effective advertising display device because of the spring action of the arm 9 and the movement into place of the card 6 upon opening of the envelope e. v i

The invention is not to be understood as-re stricted to the details set forth, since these may be modified within the scope of the appended claims, without departing from the spirit and scope of the invention.

Having thus described the invention, what I claim as new and desire to secure by Letters Patent is: a V V 1. In combination with an envelope having a sealing flap at the upper margin of the front thereof, an advertising display device comprising a comparatively small card provided with advertising material on at least one face thereof, and adapted to be disposed in the envelope when the latter is sealed by the flap, and means for automatically swinging the card outside of the envelope when the latter is opened by unsealing the flap or by tearing or cutting the adjoining mar- V gins of the flap and envelope front formed from spring wire and including an arm extending along the bottom of the envelope and a second arm having one end thereof connected to the card and its other end joined to the other end of saidonearm and adapted to assume a bent position when the card is in the envelope and to spring into a normal position at substantially right angles to the first mentioned arm upon opening of the en velope as aforesaid.

2. In combination'with an envelope having a sealing flap at the upper'margin of the front thereof, an advertising display device comprising a comparatively flat advertising member adapted to be disposed in the envelope when the latter is sealed by the flap, and means for automatically swinging the member outside of the envelope when the latter is opened by unsealing the flap or tearing or cutting the adjoining margins of the flap and envelope front, including an arm extending along the bottom of the envelope and a second arm of spring material and greater length than the envelope is wide having one end thereof connected to the member and its other end attached to the first mentioned arm and adapted to assume a bent position when the member is in the envelope and to spring out of the envelope to normal position at substantially right angles to said first mentioned arm upon opening of the envelope as aforesaid.

3. In combination with an envelope having a sealing flap at the upper margin of the front thereof, an advertising display device comprising a comparatively small card having advertising material thereon and adapted to be disposed in the envelope when the latter is sealed by the flap, and means for automatically swinging the card outside of the envelope when the latter is opened by unsealing the flap or tearing or cutting the adjoining margins of the flap and envelope front, formed from a piece of spring wire, and including an arm extending along the bottom of the envelope and a second arm of greater length than the envelope is wide having one end thereof connected to the card and its other end joined to the first mentioned arm and adapted to assume a bent position when the card is in the envelope and to spring out of the envelope to a normal position at substantially right angles to said first mentioned arm upon opening of the envelope as aforesaid.

4. In combination with an envelope having a sealing flap at the upper margin of the front thereof, an advertising display device comprising a comparatively small card having advertising material thereon and adapted to be disposed in the envelope when the latter is sealed by the flap, and means for automatically swinging the card outside of the envelope when the latter is opened by unsealing the flap or tearing or cutting the adjoining margins of the flap or envelope front, formed from a piece of spring wire and including an arm extending along the bottom of the envelope and a second arm having one end thereof connected to the card and its other end joined by a spring loop to one end of the first mentioned arm and adapted to assume a bent position when the card is in the envelope and to spring into a normal position at substantially the bottom right angles to said first mentioned arm upon opening of the envelope as aforesaid.

5. In combination with an envelope having a letter therein and provided with a sealing strip at the upper margin of the front thereof, an advertising display device comprising a comparatively small card having advertising material thereon and adapted to be disposed in the envelope with the letter when the envelope is sealed by the flap, and means for automatically swinging the member outside of the envelope when the latter is opened by unsealing the flap or tearing or cutting the adjoining margins of the flap and the envelope front, formed from a piece of spring wire and including an arm extending along the bottom of the envelope and provided with integral means whereby it is anchored to the bottom portion of the letter and a. second arm of greater length than the envelope is wide having one end thereof connected to the card and its other end joined to one end of the first mentioned arm and adapted to assume a bent position when the card is in the envelope and to spring out of the envelope to a normal position at substantially right angles to said first mentioned arm upon opening of the envelope as aforesaid.

6. In combination with an envelope having a letter therein andprovided with a sealing strip at the upper margin of the front thereof, an advertising display device comprising a comparatively small card having advertising material thereon and adapted to be disposed in the envelope with the letter when the envelope is sealed by the flap, and means for automatically swinging the member outside of the envelope when the latter is opened by unsealing the flap or tearing or cutting the adjoining margins of the flap and the envelope front, formed from a piece of spring wire, and including an arm extending along the bottom of the envelope and provided at one end with integral means whereby it is anchored to portion of the letter and a second arm having one end thereof connected to the card and its other end joined by a spring loop to the other end of the first mentioned arm, and adapted to assume a bent position when the member is in the envelope and upon opening of the envelope as aforesaid and in response to the action of the loop to spring into a normal position at substantially right angles to said first mentioned arm.

AARON BODENWEISER. 

